Heng Fu Sport Group was established in 2002 and opened its first sports shop in New Territories West. Until now, we have over 36 retail stores in Hong Kong and employ more than 200 staff. We have different brands of sports stores, namely: Free Running, Free Running Pro, Free Mix, Free Sport, Free Outlet and HF Stadium. We have also opened up Ricco stores, mainly selling high-quality leather shoes and casual shoes. In addition to actively developing of sporting goods chain stores, the group also collaborates with internationally renowned sports brand to set up franchise stores. The business keeps expanding and development has become more diversified.

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We have a collection of a wide array of internationally renowned sports brands. With great variety of high quality and trendy models, our products would definitely meet the need and preference of our customers. This fabulous arrangement allows the customers to get the most latest and completed selection of products. Our buyer team has rich products knowledge to offer absolutely the best product assortment in sportswear. On top of that, our frontline staff also received a series of training to provide a friendly service and professional sports advice. This enables our customers a quality shopping experience. Lastly, convenience store locations, spacious shopping floor space, comfortable shopping environment, and a wide variety of excellent professional quality of sporting goods, contribute to allow our customers a high quality one-stop shopping pleasure.